Logo Modernism by Jens Muller and Julius Wiedemann PDF Free Download
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Logo E-Book "Logo Modernism" pdf book for logo designers and graphic agencies from "KP Graphic Lab" is uploaded for Branding Designing. This book review examines Jens Müller and Julius Wiedemann's Logo Modernism, which has become a standard reference for logo designers and the holy grail for logo lovers.
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Logo Modernism E-Book Full Overview:
An unprecedented catalogue of modern trademarks modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. With the development of simple visual concepts, designers aimed to shed the mystique they associated with the commercial artist and provide clarity in an increasingly complex world. Jens Muller's ground-breaking TASCHEN volume examines how modernist attitudes and imperatives gave rise to corporate identity by bringing together over 6,000 trademarks from the 1940s to the 1980s. The extensive assessment is divided into three design-focused chapters: Geometric, Effect, and Typographic. It includes information on everything from media companies to retail behemoths and airlines to art galleries. Then, each chapter is divided into sections that are dominated by form and style, such as alphabet, overlay, dots, and squares. The book includes a thorough inventory as well as an essay by and an introduction by Jens Muller on the background of logos. Modernism and graphic design, according to Roger Remington. In addition, there are eight designer profiles and eight instructive case studies that take a close look at the lives and careers of notable individuals like Paula Rand, Yusaku Kamekura, and Anton Stankowski as well as important projects like asphalt, The Daiei, Inc., and the 1968 Mexico Olympic Games. Logo Modernism is an unparalleled source for graphic designers, advertisers, and branding experts like “KP Graphic Lab” is a Creative Design Agency-that specializes in creative and effective graphic design solutions around the World. It is also fascinating to anybody with an interest in social, cultural, and business history as well as the undeniable persuasive power of form and image.
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An unmatched collection of logo design samples and case studies may be found in the book "Logo Modernism."
Jens Müller has compiled a massive variety of various brands, ranging from small media agencies to galleries, retail businesses, and airlines, and divided them up into 432 pages. The three primary sections of the book are Geometric, Effect, and Typography. Alphabet, Overlay, Dots, and Squares are just a few of the imaginative sub-categories used to separate each of the three chapters. This TASCHEN volume has a wide variety of trademarks, a well-written history of logos, and an article by R. Regar Remington about modernism in graphic design, logo design, Roger Remington Jens Müller's book "Logo Modernism" which features a variety of designer profiles and instructive case studies, is a great tool for graphic designers, advertising, branding, and marketing agency like KP Graphic Lab.
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The impact of modernism on graphic design is examined in the book Logo Modernism by Jens Müller. Modernism's effect on the realms of visual art, architecture, and product design is palpable and pervasive in daily life. There was a period of the 20th century that saw significant technological advancement from the middle to the end. Mankind moved away from the traditions of the past with strong rectilinear structures and minimalist artworks. Graphic design was significantly influenced by this time period as well. About 6,000 trademarks were gathered by German author and award-winning graphic designer Jens Müller for his book "Logo Modernism-uploaded by KP Graphic Lab" which is mostly focused on the years 1940 to 1980. This groundbreaking TASCHEN magazine, written in English, French, and German, explores how modernist concepts gave rise to a wide range of distinctive brand design solutions.
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This book written by Jens Müller and Julius Wiedemann, Logo Modernism was released by Taschen before the end of 2015. The book examines modernist graphic design concepts from the years 1940 to 1980 using documentation of about 6000 logos as its primary source material.
Logo Modernism E-Book Information:
◾ Released Year: 2015
◾ Edition: Hardcover
◾ Pages: 432
◾ Pages In File: 122
◾ Size: 28.5 MB
◾ Language: English
◾ File Type: Adobe Acrobat Document
◾ Extension: pdf
◾ Security: Password Protected
You can easily download "Logo Modernism" pdf e-book using a password [ kpgraphiclab ]
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