Logo Modernism PDF E-Book Free Download

Logo Modernism by Jens Muller and Julius Wiedemann

Logo Modernism PDF Book Upload By KP Graphic Lab.

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Logo Modernism was written by Jens Muller and Julius Wiedemann and was published by Taschen at the back-end of 2015. The book focuses on the period between 1940 and 1980, examining modernist ideas in graphic design through documentation of close to a whopping, 6000 logos!

Logo Modernism by Jens Muller and Julius Wiedemann PDF E-Book Free Download 😊.

Logo Modernism by Jens Muller and Julius Wiedemann PDF E-Book Free Download 😊.

This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style-led sections such as alphabet, overlay, dots and squares.

Logo Modernism by Jens Muller and Julius Wiedemann PDF E-Book Free Download 😊.

Logo Modernism by Jens Muller and Julius Wiedemann PDF E-Book Free Download 😊.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivalled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

This book is truly an instant classic, the book quickly made its way into the hearts of most major creative studios, taking up a prime position on their bookshelves. "Uploaded By KP Graphic Lab"